What is it and what does it eat with?))
A brand book is an official company document that describes the brand concept, brand attributes, target audience, company positioning and other data that guide the marketing department and business leaders to build communication with consumers and develop the company as a whole. In addition, the brand book contains a complete guide to corporate identity, which includes a detailed description of the use of each corporate element on various media, both advertising and corporate.
A brand book is a description of the basic elements of identity and brand attributes (essence, position, mission, philosophy, values, individuality). The objective of this document is to systematize all the ideological elements of the brand, create a comprehensively formed picture of the brand, as well as detailed recommendations for its use in order to create a holistic perception of the brand by consumers.